More About Us

So where did this idea come from?

Founder Jake Rothschild felt that Atlanta needed good home made ice cream and a really cool place to enjoy it. No flourescent lights, no hard chrome and plastic chairs, no pre-programed music backing pre-programmed speeches from polyester-uniformed singing robots. Instead, big, roomy spaces perfect for stretching out in overstuffed sofas by working fireplaces and soft lighting perfect for practicing the art of conversation. And the food? Great soups, salads and sandwiches and the best ice cream you are likely to find anywhere.

Jake's started with a single store in what many folks thought was a God-forsaken part of town. Located at 676 Highland Avenue in the Old Fourth Ward, the Jake's flagship store was created in a delapidated turn-of-the-century storefront, across from three crack houses, a scrap metal yard and a body shop. Who needs demographics, right?

Jake faced a roofless building with no windows, no plumbing, no wiring, no parking lot...more than just a fixer-upper. Never afraid of a good challenge, Jake had his reasons. All he had to do was turn to his right and look at the beautiful Atlanta skyline and to the left and see one of Atlanta's most beautiful neighborhoods (Inman Park) and he knew he was planting Jake's in the right spot. This, Jake believed, would be one of the next great neighborhoods.

Five years later, property values have skyrocketed and a 350 unit upscale apartment complex, Highland Walk, is our new neighbor across the street (bye-bye crack houses!). Highland Bakery baking Atlanta's best bread with their own mill-ground wheat. Cityview, another apartment and condo community is now two blocks away, and there is more on the way with a huge multi-use project at Lake and Elizabeth.

And Jake's? Well, we won Best of Atlanta in Atlanta Magazine after being open 7 months and we've been winning awards and more importantly, your loyalty, ever since. And we've grown a little, too. You can visit Jake's in Midtown, Georgia Tech, Decatur and Kennesaw. You can also enjoy our ice cream at Sweet Java Brown, Boomer's Ice Cream Cafe, Agnes & Muriel's, Iris and Virginia's.

Jake's continues to expand and gain more attention: Recent highlights include:

Being named "Best Ice Cream, Reader's Choice", "Best Ice Cream, Editorial Choice", and "Best Ice Cream, National Editor's Choice" by Citysearch.com.
Being named "Best Cheap Date" for 2002 by Jake's fans from around the ?globe on CitySearch.com.
Being named "Best Ice Cream in Atlanta" for 2001 by the critics at ?Creative Loafing.
Named one of the top three ice cream parlors in the country by Citysearch.com two years in a row.
Named Best of Atlanta by Atlanta magazine three years running.

Jake's is the perfect place to enjoy lunch, dinner, dessert, coffee and the company of others. It's also a great place to have a party or event. We'd love to help you celebrate a birthday, engagement, baby shower, or whatever you're celebrating! We hope to see you soon, and remember?

?laugh often, dream wildly and eat lots of ice cream!